Mogul Cigarette Silk featuring President James Buchanan
Manufactured in New York, circa 1912-1915
Interesting ephemera featuring James Buchanan.
The complete set featured 24 Presidents and were collected then and now.
Mogul was an expensive hand-rolled all-Turkish cigarette that was started by an independent maker in New York City and by 1914 was owned by the American Tobacco Company.
After an anti-trust suit ATC was split into smaller companies with a focus on “standard cigarettes” that could be more efficiently mass-produced and sold at a lower cost. As the tobacco industry became more competitive, finer brands of cigarettes struggled in the marketplace and resorted to marketing methods such as these silks to retain their popularity.
Provenance: Donor found in family items while cleaning.
