"A beautiful volume containing over 600 full color illustrations of local advertising from around the Cocalico Valley. Included in the book is the history of the various newspapers that were published in the Cocalico Valley, a selection of 19th and early 20th century public auction broadsides, and an outstanding sampling of advertising ephemera of area businesses. Accompanying each advertising item is a detailed history of the business which it prompted. Businessesinclude: general merchandise and dry goods stores, drug stores, clothing and shoe stores, grocery stores, hardware stores and lumber yards, hotels, etc." [from the Journal of the Historical Society Of The Cocalico Valley]
