Advertising trade card for The Great Atlantic and Pacific Tea Company
Description
Advertising trade card for The Great Atlantic and Pacific Tea Company, the largest importers and retailers in the world, pioneers in the business, and the only importers dealing direct with consumers.
The front of this trade card, with its derogatory and cariactured depiction of race, shows an African American family that stops to read a billboard advertising the business. "Whoa! Stephen till I read dis yer sign."
The reverse contains the address of the home office, locations of stores throughout the United States, and warnings about the "vile mixtures" of competitors.
Preferred Citation: Title or description of item, date (day, month, year), Card Collection (MG0180), Series #, Folder #, LancasterHistory, Lancaster, Pennsylvania.
LancasterHistory is committed to preserving and providing access to materials chronicling Lancaster County's heritage. As a historical resource, this document reflects the racial prejudices and actions of the era. In order to maintain the historical integrity and context of collection items, LancasterHistory does not censor historical documents or edit language, titles, or organization names when transcribing original content.
Access Conditions / Restrictions
Please use digital images and transcriptions when available. Original documents may be used by appointment-contact Research@LancasterHistory.org at least two weeks prior to visit.
Copyright
Collection may not be photocopied. Please direct questions to Research Center Staff at Research@LancasterHistory.org.
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Credit
Courtesy of LancasterHistory, Lancaster, Pennsylvania.
Other Numbers
MG-180
Other Number
MG-180, Series 1, Folder 12, Insert 4, Item 1
Classification
MG0180
Description Level
Item
Custodial History
Oricinally cataloged by JM. Added to database 6 December 2023.
